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Women in Science

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Interview excerpt: Alison explains that it takes some years and several iterations to match a need from the end user with a product under development.


Alison NobleAnd at what stage would you know if this products going to be successful, is it months, years?

We hope to launch our product later this year, that will be our first product so we're in that going from the research and development stage, we're now building the product to the current time so hopefully later this year.

So this is based on your research, when, and what's the timeframe for these developments?

This, in our case, it's gone through some iterations. So the company was founded in 2012 and like many companies it starts off in one direction and gradually as you, you learn more about market, you develop what you're doing, it changes, we haven't pivoted so we've stayed in the same direction but we are, so if we started in 2012 it's now 2017, five years. And the bit that takes the time is the non-academic part of when you take your technology and of course as an academic you think you've got great technology and wonderful idea everybody will want it and it comes back to what I talked about before translational science.

Not everybody does want it in the form you thought that of you get feedback you can then refine it and, you're trying to make the product such as its trusted by the end user, it will be used by them in their everyday work and that, that just takes iterations and times to get to the point that you've really matched a current need out in the world with what you have and that's what translation commercialisation will do. So I think it's a matter of, it takes time to find that match.

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